Thanks for stopping by - we’re still getting our site up and running. For now, please check out our launch deck here as well as our Services and Portfolio pages.
And enjoy some words on our perspective on the game, our mission, and recent travels:
Welcome to Stan’s Golf Works
My goal is simple: I want to help courses, brands, and individuals better tell their story, and connect to the game and those who love to play it. Across branding, merchandising, content, PR, events, and more - all rooted in a perfect combination of quality and tradition to make you stand out in golf’s modern era.
First off, I’m not the original “Stan.” That name belongs to my grandfather, called by it throughout more than 20 years of weekly rounds with the “Culligan Boys” at Kalamazoo Country Club. While I (Matt) carry on the nickname with plenty of my friends, Stan is an embodiment of a sense of adoration for the game of golf - rooted in a love for the tradition of the game that I’ve played my whole life.
Mt. Whitney GC - Lone Pine, CA | Wild Horse - Gothenberg, NE
When I decided in Spring of 2026 to uproot myself after 7 years in Southern California and move back to my home state of Michigan, the only proper way to make the 2500-mile drive was to turn it into a cross-country golf trip. Six days and 8 courses later, I had an entirely new perspective on a problem that I see amongst the world of golf. What I see today is a sport that continues to aim for growth, while reaching a breaking point of sorts as it is one that comes with finite room to grow. This breaking point has brought along a split in the game - the new, modern faction of players and fans; and the core, traditional group that has always been there throughout the history of the game. As trends come and go, tradition remains - and that is where I see plenty of opportunity for courses with a unique history, course, or an array of other aspects - not capitalizing on telling their story and branding themselves around their place in the game.
Oak Quarry | Riverside, CA
I personally spent far too many hours curating my trip around finding the courses most worth stopping at - not that this is a novel concept, but something I see as a potential next step in the social sense of the game. But the ensuing journey incredible in the way you could feel the environment change from region to region through the character of each course. The otherworldly rock formations of Sand Hollow in Utah. Lakota Links’ jaw-dropping elevation changes in Colorado. Wild Horse’s wide open plains in Nebraska. And TPC Deere Run’s (slight) welcome back to the humidity and forests of the Midwest in Illinois. There’s a couple we left out, but you get the picture - regardless of the golf, if you haven’t driven across the country before, I can’t recommend it enough.
Sand Hollow (UT) | Lakota Links (CO) | Bayside (NE) | TPC Deere Run (IL)
Every course was incredible - from hidden gems to established destinations to PGA tour stops. But one thing that really caught my attention was the difference between my readiness to raid each’s pro shop, and the resulting lack of items that came back in my already more-than-full car. These courses already did the job of getting enough of my attention to choose them, but why did they fall short here - and what ways are other courses falling short beyond that?
Sandpiper GC | Goleta, CA
My time in California was spent leading creative and marketing projects across the outdoor sport, fashion, and tech spaces - working with and for brands such as The North Face, Oakley, and Hey Dude; as well as numerous professional athletes and music artists. I like to think I have a good sense of taste and perspective on many styles and trends these days - and I feel inspired to tap into the world of golf next to bring about positive change in the game.
So I wonder - how can I bring better quality visual content to a course’s online and social presence? How could the creative direction of their merchandising better curate their brand and offer more memorable pieces? How could we tap into the modern array of media outlets, content creators, and golf groups to tell the story of a course? These questions in my mind go on and on, but I believe there’s an opportunity to piece together the perfect strategy for courses, brands, and even individuals to raise themselves to another level in the game.
If you’re looking to reach that next level, let’s get to work.
Based in Southwest Michigan